Saturday, August 10, 2019

Monetizing Like Minds - Section 04

The Opportunity in Chaos

By the end of the twentieth century, rapacious mega-mergers and leveraged buyouts created more chaos than even Titans could withstand. Adequate bandwidth and user-friendly payment solutions did not arrive in time. The gushing froth of Dot Com Venture Capital peaked on the NASDAQ at 5048.62 and burst on March 10, 2000. Yet, seeing beyond the carnage of irrational exuberance, Intel’s Andy Grove encouraged us to Believe in the Internet More than Ever. And we did.

Written just three months prior to 9/11, his advice became prescient as a result of that tragedy. In the aftermath of 9/11, Internet adoption soared because it proved to be the most robust two-way communication conduit for both government entities and the general public. Though there was still some corporate skepticism about the Internet becoming a viable cash cow, the post 9/11 surge of general public adoption did rejuvenate investment in building public/private fiber optic networks. For good measure, a Web 2.0 re-brand launched a fresh opportunity to make it profitable.

...the Pew Internet Project survey provides evidence about how some Internet users have changed their online behavior in the year since the 9/11 attacks.
  • 19 million Americans rekindled relationships after 9/11 by sending email to family members, friends, former colleagues and others that they had not contacted in years. Fully 83% of those who renewed contact with others have maintained those relationships through the past year.
  • Notable numbers of American Internet users say they are using email more often, gathering news online more often, visiting government Websites more often, giving more donations via the Internet, and seeking health and mental health information more often because of the 9/11 attacks.
One year later: Sept 11 and the Internet
Pew Internet Life - Sept 2002


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Section 03<<<>>>Section 05